Why International Brands are coming in the market?

Yester day me and my kids went for the shopping it was cold outside we went to mall. We saw so many international brands in these malls . In India also you can see HiFi Gadgets, designer apparel, delectable dishes and ritzy lifestyle accessories. Life style brands such as Mark nd Spencer and international chain like Bossini Or Guess have never had it so good as these malls provide a perfect enviornment for their wares to be showcased to their target audience.

Another reason of thees brands coming in India and doing well is the modern women has begun to play a more active role outside of the house and her being financially independent she can splurge on products that she desires.

The main reason is that in metros mostly all couples are working so out of guilt of not having spent enough time with their child parents buy expensive toys, games and designer wear for their child. So, you find parents spulrging heavily on international apparel brands and cool stationery to keep their tiny tots happy and statiated.